Our Story
About Sie
Sie celebrates everyday luxury and self-empowerment, encouraging you to honour yourself without compromise.
Our limited-edition collections are crafted to redefine your wardrobe with high-rotation pieces that move away from fast fashion and its environmental impact.
Inspired by the concept of 'everyday luxury,' Sam created Sie as a busy mum balancing business, home, and family life. She envisioned a brand for those who find joy in the little moments and appreciate the confidence that comes from a great outfit. Our goal is to provide comfort and luxury for every occasion.
We use purposeful fabrics that look and feel incredible, redefining the capsule wardrobe. Our pieces are designed to be worn together or separately, complementing your existing wardrobe. Created to transition seamlessly from day to night and adapt to your body with adjustable designs, our clothing is built to last and evolve with you, embodying enduring style and practical versatility.
People first, always
Our partners are the beating heart of Sie. We choose to work with people who are aligned in our shared vision for sustainability and quality. The epitome of slow fashion, we exclusively work with a family-run tailor who’s committed to helping us create something better for our customers.
About the name
The German word Sie (pronounced see) carries multiple meanings:
“She” – third person feminine, used for a singular female.
“They” – third person plural, referring to multiple people.
“You” – a formal address in polite or professional settings.
SHE | THEY | YOU
For us, “Sie” represents people